Paid Search Ads
Google
Bing
Yandex
Senior Marketing Manager
Paid Media/Marketing Manager who managed advertising campaigns for major brands including Apple, Amazon, Unilever, Intel, Porsche, and The North Face. Specialized in Paid Advertising and E-Commerce, my main objective is to improve brand awareness and KPIs by delivering cost-effective campaigns through digital channels.
11 YEARS OF EXPERIENCE
15 BRANDS
£20M BUDGET
WORK EXPERIENCE
Jakala
Senior Media Manager
October 2023 – Present
- Paid media account management across digital channels including Search, Social, Display, Affiliates & App Store Ads
- Clients: Silversea (Ultra Luxury Travel), Swiss4Win (Real Money Gambling), GEDEBE (Luxury Online Retail)
- Strategic planning, budget management, campaign activations, performance optimisations and testing
- Performance reports with detailed suggestions and insights to identify key opportunities.
- Coordination of team members for effective task allocation and campaign activations.
- Achieved 35% better CPA YoY as a result of campaign restructuring, new bidding strategies & audience optimisations
Amazon
Marketing Campaign Manager
September 2022 – January 2023
- Managed ads across digital channels (Search, Social, Job Boards, etc.) to fulfil Amazon’s workforce requirements.
- Implemented campaign performance optimisations on a daily basis.
- Planned advertising budget and campaign strategy to deliver cost-efficient ways to reach KPIs.
- Maintained a strong relationship with internal stakeholders (WFS Field Team) and advertising agencies.
iProspect (Dentsu)
Senior Account Manager
June 2021 – July 2022
- Intel paid search account management across 5 countries in EMEA market.
- Coordinated a team of account managers to implement campaign optimisations and daily tasks.
- Kellogg’s, Pringles and Weetabix campaign management on online grocery retailers and Amazon.
- Managed advertising budget, campaign strategie sand activations.
- Delivered forecast and performance reports to the clients to present the campaign strategy and results
PHD Media (Omnicom)
Account Manager
August 2020 – January 2021
- Paid search and social account management for Porsche, The North Face and SAP in EMEA market.
- Managed advertising budget and implemented campaign optimisations to achieve client KPIs.
- Delivered performance reports to the clients to present them campaign results.
Apple
Demand Generation Specialist
August 2018 – December 2019
- Account management and coordination of paid search activity in 22 countries across EMEA.
- Analysed paid social, display & programmatic performance to help with strategic decision-making.
- Managed the advertising agency and maintained daily communication to discuss new/ongoing tasks.
- Optimised bid strategies based on Cost of Sale and Impression Share performance.
- Suggested and managed A/B copy & landing page tests at 99% confidence level.
- Coordinated campaign launch process during NPI (New Product Introduction) events.
- Optimised Google Shopping (PLA) feed to drive more revenue with increased conversion rate.
PHD Media (Omnicom)
Paid Search Planner
May 2017 – August 2018
- Paid search account management of 25 brands owned by Unilever.
- Implemented bidding strategies and ad copy & landing pages tests (A/B and multivariate) to optimise campaigns.
- Optimised keyword portfolio through keyword research, negative keyword analysis and search query reports.
- Prepared monthly/ad hoc reports & presentations, including opportunities, strategies and action plans.
Select Fashion
Digital Marketing Specialist
October 2014 – May 2017
- Coordinated marketing and e-commerce teams to produce creative content for the website and digital channels, including paid search/social ads, e-mail newsletters, social media, affiliates and blog.
- Managed and optimised paid search/social campaigns to drive more revenue with an increased conversion rate.
- Implemented e-mail delivery strategies to grow customer database and increase e-mail conversion rate.
EDUCATION
MSc Marketing & Strategy
Warwick Business School
2013-2014
Dissertation: Evolution of Business Models in Advertising Agencies on the Rise of Digital and Social Media Advertising
Modules Included: Environment of Business, Issues in Marketing: Theory and Practice, Global Branding, Marketing through Social Media, Advanced Marketing Management, Design in Business
*Warwick Business School ranked as the 2nd best university in the UK for business and management studies in 2014. (Source: Guardian)
Business Administration
Istanbul University
2006-2010
Modules Included: Marketing Strategies, Strategic Management, Marketing Management, Research Methodology, International Business, Inter-Business Relationships, Organizational Behaviour
Saint Benoît
French High School
2000-2004
SKILLS
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